While there are plenty of women over 50 years old who date and are sexually active, a new study finds that these women may lack important information about sexual health because education campaigns are typically targeted towards younger generations.

Dr. Cynthia Morton and colleagues at the University of Florida surveyed women aged 50 and older about their knowledge concerning sexual health and their concerns about safe sex practices.

The women involved in the study participated in focus group discussions that discussed topics such as the challenges in finding male partners, negotiating condom use and seeking credible information sources to help them make the best decisions about sexual health.

The results of the study indicated that older women are aware of the risks for sexually transmitted diseases yet are uncomfortable asking their regular physicians questions regarding sexual health.

Additionally, though the women knew about the importance of using condoms to prevent sexually transmitted diseases, some avoided negotiating condom use with partners in an effort to avoid conflict or rejection.

“The findings generated from our research offer a rich foundation for better understanding the motivations and concerns that influence senior-aged women’s attitudes about dating at their present stage of life,” said Morton.

According to the researchers, future efforts are necessary to help older women feel more confident in talking to their physicians about sexual health. The researchers also recommended social media campaigns aimed to educate older women about sexual health risks and safe sex practices.

The study was published in the Journal of Consumer Affairs.